Corporate Reputation

Success of TIC was linked to the innovative business models to deliver shared value for both societies and shareholders, by leveraging synergies cross businesses to create new differentiated products and superior value propositions. This was also the period when TIC thought of working towards building an ecosystem rather than trying to protecting it. In true sense, It differentiated itself from the rest of world in such a manner that the competitors were left behind by at least two generations. Sole purpose tot TIC was to serve as a market anchor to the entire value chains.As Shari Y. C. Devonshire, present chairman of TIC Ltd said, â€Å"A country's brands are a reflection of its competitive strengths and a manifestation of its innovation and intellectual capacity. I strongly believe that a country's economic capacity is significantly enriched when its institutions build and own internationally competitive brands. Winning brands serve as market anchors to support the competitivenes s of the entire value chains of which they are a part Strong domestic brands create much larger value since they create, capture and retain value within the country.Your Company (TIC) takes justifiable pride in creating world-class Indian brands that have demonstrated Immense vitality in the global Indian market place. † Several initiatives which were way different from the conventional marketing mantra ere introduced by TIC and it created a value chain that connected a wide range of stakeholders from the villagers, peasants to the end users. E- Copula, social and ‘Offs initiatives. These laid platforms that connected the rural India to the rest of the world; creating a two way transaction flow.Also it focused on delivering triple bottom line. Flipping through the past: As mentioned, TIC has faced many ups and downs since its inception and the experience it carried forward throughout its Journey helped the organization work on many initiatives which were way unconvention al. It pioneered the idea of â€Å"cataloging and channeling investments towards upgrading of human capital expansion and modernization of infrastructure and productivity enhancement in the agric-sector. † The rationale of the idea was to create a shared value in terms of â€Å"a commitment beyond the market†.For Ashes Mamba's, vice president and head of Social investment, business could and should never overlook the twin problems of India, â€Å"economic inequity and depleting natural resources†. TIC being traditionally a agriculture based company, couldn't ignore both these factors invested everything engendering these two factors in mind. Creating a societal as well as shareholder value: The key to achieve and sustain economic growth of modern India, as identified by TIC, was simply â€Å"by enhancing the competitiveness of the Indian farmer and effectively linking them to remunerative opportunities in the world market. Since agriculture was the primary mean er of livelihood of more than 58. 4% population of India and with agriculture being the base of It's business, TIC worked for the betterment of the farmers thereby making its base strong for the future endeavor. E-Copula was a challenging business concept that was meant to embed the social goals of empowering the farmers and trigger a cycle of higher productivity, enlarged capacity for future investments.E-Copula was digitization of the agricultural sector thereby enhancing the competitiveness of the agric value chain. Real time information and customized knowledge provided e-Copula enhanced farmers' ability to make decisions and align their farm outputs with market and consumer demand. This was meant to build a system of trust with the farmers â€Å"as a reliable supplier of goods and reveries on the one hand and as a buyer of high quality, cost effective farm output on the other hand. This finally resulted the company to become one of the largest exporters of agricultural product s. 4-pronged strategy to tackle Climate Change: By the end of 2009, TIC unveiled its 4-pronged strategy to meet challenges of climate change. It was voluntary and transparent disclosure of the Company's sustainability initiatives and its contribution to building economic, environmental and social capital to secure the long term interests of its stakeholders.Recognizing the challenges of limited change and global warming and its impact on competitiveness, TIC has adopted decisive strategies to progress its own efforts to support national and international endeavors in mitigating the effects of climate change. TIC is ‘carbon positive' for 4 consecutive years, currently sequestering twice the amount of carbon status, creating rainwater harvesting potential that is more than twice that consumed by the Company. Irrigating water stressed areas is a critical need following the impact of climate change on Indian's farming sector.It's sustainable agricultural raciest also help farmers adapt to the vagaries of climate change. [www. Doctoral. Com] Integration, synergy and growth: The goal of inclusive and sustainable growth: â€Å"The goal of inclusive and sustainable growth – the philosophy underlying the Triple Bottom Line approach – is based on the realization that economic growth cannot be engendered without embracing the vast multitudes living in poverty and addressing the alarming depletion of finite natural resources.Over 75% of those below the poverty line reside in rural India, where agriculture continues to be the predominant resource of livelihood. The declining share of agriculture in GAP has led to the present situation where nearly 60% of Indian's population shares barely 22% of output. In terms of the foundational view of Dry. Mammary Seen, poverty manifests itself not only as material impoverishment but also in the lack of capacity for the poor to emerge from such a condition.Such fundamental deprivations of freedom suffered by indivi duals affect their economic performance as well as their ability to seize opportunities offered by functioning and expanding markets. Inclusive and sustainable growth is therefore crucially dependent on creating the capacity to consume among the rural poor. † Riding in the belief of inclusive growth, TIC committed itself to India and beyond the market.With the initiatives like â€Å"farm to food product value chain†, † tree to textbook value chain†, â€Å"aggregate value chain† â€Å"women's empowerment†, TIC not only proved its commitment beyond business motive but also established itself as an organization which put nation before company. The problem: The problem in front of TIC is two-fold: 1. With its strong value chain linking the rural ND urban economies, especially the fact that rural marketing is the core competence of TIC, should the conglomerate invest in livestock development program so that it can enter into the dairy business? . If the answer of the previous question is yes, then how should the company go about it? Should it consider a pure business model or like several other C.V. initiatives, it should work on a model of shared value connecting the villagers in the value chain? Options: 1 . Simply working on a business model by adhering to the law of the land and paying due taxes without exploiting or exploring the natural resources. . Not restricting to only business but working for the societal good by investing on philanthropic work. . Going beyond CAR to help out the Nags, self help service providers of the villages to develop and work for the community betterment. 4. Create a sustainable value chain as its other initiatives by leveraging the innovative capacity of the organization and economic development. Recommendation: With the objective of bringing about a significant increase in yield rates during the lactation period, TIC stepped up its breed improvement program initiated in 2004-05.From 32 Cattl e Development Centers (CDC) at the close of 2004- 05, the number increased to 72 CDC covering 1 ,500 villages during 2005-06. A total of 27,392 Artificial Insemination (Ass) were conducted during the period, taking the cumulative total to 46,200. The program recorded 3,531 live births during 2005-06, taking the cumulative total to 5,544 high- yielding crossbreeds. The most significant breakthrough in Mugger, Briar, was that the tie-up with Sudan Dairy (COMBED) for supply of milk from this region finally became a reality. TIC portal] Since, TIC already has a huge experience in the rural arrest developing program and a strong commitment towards the society, it can defiantly work on the dairy business by enabling families to upgrade to high-yield livestock and form co-operatives to market their milk. In this process TIC can turn a dormant family resource into an easily adoptable and dynamic rural enterprise. TIC can train and equip technicians to provide an integrated package consistin g of artificial insemination, cattle health and nutrition, pregnancy and post-natal services right at the farmer's doorstep.This development can also act as a bridge to link its DOD business by providing self sufficiency and thereby, in long term enabling a greater value creation. Examples from other industry: As an example of value chain system of an organization to strengthen its base, we would like to discuss about GAMMA and its most trusted brand, Maul. Of course, there is a difference between Maul and TIC about the kind of organization they are, but in terms of C.V., Maul can provide a good example.CAR-sensitive Business Philosophy: The first step towards discharging the CAR is the business philosophy of the GAMMA. It is twofold: one, to serve the interests of milk producers and second, to provide laity products to consumers as value for money. Evolution of an organizational system has ensured that the corporate social responsibility towards the primary milk producers, village and the ecological balance is fulfilled. The milk producers are paid for their milk in accordance with market forces and realization of value for their produce.Invariably the price paid to the member-producers in Gujarat is higher by 15 per cent than the national average. [1] CAR-orientation To Distributors ; Retailers: The GAMMA has identified the distributors and retailers are its important link in its o not get any opportunity of exposure to latest management practices. The GAMMA realized that it was a corporate social responsibility to strengthen the core business processes of its distributors so as to keep them in mainstream business and compete with those with formal training in management.The GAMMA has developed and trained all its distributors through Value-Mission-strategy Workshops, competence building, Maul Hyatt, Maul Quality Circle meetings, computerizing, and electronic commerce activities. Competency Building Module of the GAMMA is meant to infuse repressions selling skills by making the distributors and their salesmen aware of latest sales management tools and techniques; enhance their knowledge of products; positioning and segmentation strategies for various products.Through one to one talk with the farmers, the distributors and salesmen realize MAUL is a large business of small farmers and by selling MAUL products; they are discharging a social responsibility towards a large number of poor farmers whose livelihood depends upon their skill and integrity. [1] 1 . Http://www. Painlessness's. Com/news/corporate-social-responsibility-the-maul- yam 12172/4

Irobot Company

g 1. 0| Executive summary| 2| 2. 0| Situational Analysis2. 1. Political factors2. 2. Economic factors2. 3. Social factors2. 4. Technological factors| 3-6| 3. 0| SWOT Analysis3. 1. Strengths3. 2. Weaknesses3. 3. Opportunities3. 4. Threats| 7-9| 4. 0| Marketing Objectives| 10| 5. 0| Targeting and Positioning5. 1. Targeting5. 2. Positioning| 11-14| 6. 0| Marketing Strategies6. 1. Product 6. 2. Price6. 3. Place6. 4. Promotion| 15-19| 7. 0| Implementation and Control| 20-21| 8. 0| Conclusion| 22| 9. 0| References| 23| 10. 0| Appendix| 24-27| TABLE OF CONTENT 1. 0. EXECUTIVE SUMMARY Robot Corporation designs, manufactures, and sells a variety of robots include floor vacuuming robots, pool and gutter cleaning robots. Our marketing objectives are to continue to strengthen our brand, which is to continue having advertisement to increase band awareness in the market, to have high market shares of 20% rather than 11. 67% by December 2012, which we believe this product Cleany will very much cont ribute to the increase in market shares, and to have market expansion in different parts of the world. Our new product is the robotic dirt eating machine. It is called Cleany.It is served as a vacuum cleaner, as well as a scrubber. When the floor, sofa or bed has dirt, Cleany will help clean them up. It is round in shape and it has no sharp ends. This product is very convenient to be used. It ensures safety and cleanliness. Moreover, this product is environmental friendly, it uses solar energy to charge its battery. Our packaging focuses on the protection of the product. We use thick polystyrene to wrap our product. We want to make sure it reaches our customers doorstep without any damages. Cleany is a good quality product. It performs well and it’s durable.Irobot plans to use price skimming as our pricing strategy. From time to time, discounts of 15-20% will be given so that customers with lesser income distributions can also purchase Cleany. The budget allocated to advertis e Cleany through television, radio, magazines, and newspaper, to give sponsorship and to create event to create brand awareness in the market is RM 662,000. 2. 0. SITUATIONAL ANALYSIS 2. 1. Political Factors Tax Tax charged by government to irobot varies from different countries. The standard corporate tax rate in Malaysia is  25% since 2009, while resident small and medium-sized companies (i. . companies capitalised at MYR 2. 5 million or less and not part of a group having a company exceeding the above capitalisation threshold) are taxed at 20% on the first MYR 500,000, with the balance taxed at the 25% corporate tax rate. (TaxRate. cc, 2009-2012) But according to our financial position, tax does not very much affect our company. Employment law The legal/political aspect is very important in global marketing. â€Å"International law† can be defined as rules and principles that states and nations consider binding upon themselves. FAO Corporate Document Repository, 2009) Th ere are employment laws that we need to abide to. For example, we are not allowed to hire child labour in our workplace, we are supposed to grant our employees leave and benefits. Our employees have the right to take sick leave when they are not feeling well, we need to pay our employees extra if they are working overtime. This law has widely opened the eyes of our company. It somehow affects our company because now we know how the employment law works and how to make decisions accurately. 2. 2. Economic Factors Economic growth MIER downgrades 2011 GDP growth rate to 4. percent year-on-year. For 2012, MIER revises the GDP growth forecast to 5. 0 percent. (Suzy, 13 October 2011) Malaysia economic grows from year to year and in 2012, It will probably grow up till 5. 0 percent. During economic growth, customer’s disposable income will increase, and therefore, they have more money to spend now. This factor will most probably increase our company’s sale and cause irobot Com pany’s profit margin to increase. Inflation From time to time, there will be inflation around the world. From our pass experiences, each time there’s inflation, it will somehow affect our company.Customers may consider to not purchase our product first until their income is stable. Below is a graph on Malaysia’s inflation rate (International Monetary Fund – 2011 World Economic Outlook) In year 2010 the inflation rate in Malaysia has increase to 1. 7% from 0. 6% in 2009. Irobot is hoping the inflation to decrease in 2011 and 2012. Increased fuel price The current increased price in fuel since 2 years causes irobot Company to have a slightly lower profit margin as now we have to increase our fuel expenses. For every litre of RON 95, the actual price is RM2. 5, and the price of RM1. 90 at the pump translates to a subsidy of 85 sen, or 31% of the actual price. (Anthony, 6 October 2011) Therefore, starting from 2012, the decrease price of fuel will allow our c ompany to spend lesser on fuel which will be an advantage to the company. 2. 3. Social Factors Attitudes to work and leisure In the 21 centuary, people are all so busy with their studies, works and daily activities. This affect out company sales, as more people now purchase our products as our products are all robotic products that will assure our customers convenience. DemographicsWith the population of 27, 467, 837 residents in Malaysia, some of them have very high income distribution and it will positively affect the irobot Company. We will be able to reach higher sales revenue because the chances of them buying our products will be higher. However, we also have customers that have low income distribution. Therefore, we provide discounts at times, so that this group of customers can purchase our product when our products are on discount. 2. 4. Technological Factors Internet The ability to access to the internet grants our company a lot of advantages.We target to increase the comp any’s sale by 4% through internet sales. Earlier a person had to go to the mall to purchase a product. This is not necessary now. The products for sale can be displayed on your website and the customer can order them from home itself. The only thing that you as a seller have to do is confirm the financial transaction and deliver the goods at the place specified by the buyer. This saves a lot of expenditure both on the part of seller as well as the buyer. 2. 5. SWOT Analysis 2. 5. 1. Strength The company receives a lot of positive images and feedbacks from the consumers.The consumers are more than satisfied to work with us. These are some of the company’s strength. Customer service We make sure all of our staffs work effectively and efficiently, and make sure they are accountable of their work. Besides, we provide customers with extremely good services. The workers are given training to be nice and friendly to all consumers. We connect with and laugh with our customers, even if just for few moments. We always believe that being nice has its own rewards. With positive customer’s service, we will be able to make our customers come back.Strong financial position Our company has a strong financial position in the market. The irobot profit margin is 11. 67% this year. Our target is to reach 20% of the market share by December 2012. To achieve that target, we will have more promotions and advertisements to create stronger brand awareness in the market to attract customers to us. Above is the graph of the profit margin of irobot Corporation from year 2007-2011 (irobot Corporation (irbt), 14 November) 2. 5. 2. Weakness Apart from just strength, every company has its own weakness. The irobot Company is weak in these few ways.Realizing our weakness, we promise to improve in the near future. Product pricing The prices of irobot products are higher as compared to its competitors. Although our products qualities are up to the standard, customers might w ant to try something cheaper when there is inflation or when they have other extra expenses to spend that moment. High operating cost The operating cost of irobot is somehow quite high. This includes salaries and wages to the employees, advertising, and cost of raw material, rent, fuel cost for transportation and also all kinds of taxes. . 5. 3. Opportunities Advanced technology With the availability of wifi, Irobot manages to attract more customers. Customers can now buy our product online. It would be very convenient for our customers as they do not have to come all the way to our retail stores to purchase the product. Growth in robotic industry Study shows that the robotics industry will grow from its present $11 Billion status to upwards of $70 Billion by 2025. Therefore, in future, the demand for robot industries will rapidly increase in demand. 2. 5. 4. ThreatLower cost competitors The company has faced tremendous competitive pressure. There will be price wars existing from ti me to time where our competitors lower down the price of their products, causing us to have a lower profit margin if we also reduce the price of our products. For example, if LG vacuum cleaner decreases their price, our competitors will go to them to try their product and this will cause us to make lesser sales. Competitors Even though irobot is a well known brand but they also have threat that they need to consider.They have many competitors in the market such as LG, iClabo, and also Vbot. So we have to be ready with all kinds of technologies updates in order to stay in front of the competitors. 3. 0. MARKETING OBJECTIVES Continue to Strengthen Our Brand. We intend to continue to enhance our brand image and corporate identity. The iRobot brand is designed to communicate innovation, reliability, safety and value. Our robots’ performance and uniqueness have enabled us to obtain strong word-of-mouth that leads to increasing brand awareness.We intend to continue to invest in our marketing programs to strengthen our brand recognition and reinforce our message of innovation, reliability, safety and value. Higher market shares The irobot Corporation currently holds 11. 67% of the profit margin in the market. Its aim is to achieve a higher market share of 20% by December 2012. Market expansion Our objective is to expand our leadership not only in Australia, but in more countries such as the US, Korea, Japan, Malaysia, Africa and many other countries in designing and building practical robots and in developing robotic technology. . 0. TARGETING AND POSITIONING 4. 1. Targeting Targeting strategies Instead of going after a small share of a large market, irobot Company chose to go after large share of few submarkets. The submarkets that we chose are the busy working people and also upper class families. We plan to focus only on two segments because we know that through concentrated marketing, firm will possibly achieve strong market position in the segment that it serve because it has greater knowledge of the segments. In this way, there will also be specialization in production, distribution and promotion.Instead of going after a small share of a large market, our company chose to go after large share of few submarkets. The submarkets that we have chosen are people who are always busy working and the upper class families. We plan to focus only two segments because we know that through concentrated marketing firm will possibly achieve strong market position in the segment that it serve because it has greater knowledge about what two three segments need and want. In this way, there will also be specialization in production, distribution and promotion. Below are few segments that we are targeting.Demographic Segmentation This product is made for both genders, female and male. It is made for all group ages, right from young working adults, to adults, to middle aged people and finally, senior citizen. Both male and female eat chocolate. And peop le with different age groups eat chocolate as well. This product is made for any religion as all religion can eat chocolate. It is also made for people with occupation that are busy working and has high income. Psychographic Segmentation Market is divided into different groups based on social class. We are targeting those upper class families.Looking into the personality characteristic, Cleany is mainly made for busy people. Geographical Segmentation This product is basically marketed to all busy states, regions, and cities in Malaysia where there are more people living in For example, Kuala Lumpur and Malacca. This product is also marketed to different western countries such as Spanish, United States, Australia and New Zealand and also to the Asian countries like Hong Kong, Taiwan, and Korea. Behavioral Segmentation When this product is launched, we would expect people to have certain significant knowledge about our product.We also want customer to have good attitude towards our pr oduct. When they use our product, they will have a good perception about our product. They will give good response to our product. Once they have tried our chocolate, they will introduce our product to their families, friends and colleague and will even think of purchasing it again in the future. This product will grant them ease when they have no time to vacuum their house. Benefits Segmentation Customers nowadays want to look for things that can lighten their burden. Cleanny can absolutely lighten their burden by just needing them to press a button.And the floor, bed and sofa will be all cleaned. 4. 2. Position We want customers to have a perception that our product is a high quality product, a product that can be trusted, and a product that is of reasonable price. We want to be above our competitors in the mind of all our consumers and we want them to be more than satisfied when they use our product and to come back to us and buy them. Besides, they will also recommend our produc t to their friends. In order to be different in the market, we make sure that we position our product in three different ways.Product differentiation, service differentiation and also channel differentiation. Product Differentiation Our product is different than our competitors. It serves as a vacuum cleaner and also a scrubber. When there are dirt on the floor, Cleany will suck up all dirt and when there are small unwanted particle that is sticked to the floor, Cleany will help scrub them off until it is clean again. Apart from that, Cleany does not require electricity. It uses solar energy as a power resource. Service Differentiation Our company produces delivery service.We always believe that the more services we offer, the more satisfied the consumers, the more consumers we will get. After all, all we want to do is to satisfy our consumers’ needs and wants. Whenever consumers want to place an order they can just give our company a call, and we will send them the product t hrough speedy, careful and convenient delivery. Consumers can also place their order online. This will be so much easier for them. They can purchase the product anytime they want. Channel Differentiation In business point of view, we have to be different in order to win our onsumer over our competitors, we tried our very best to be different and to be outstanding, so that we will be win the hearts of our consumers and have good relationship with them. We employ expertise to advertise our product to the market to create brand awareness, to make sure most of the people in the market have heard of our product. We make sure our product will work well and consumers will be satisfied using them. Other than that, we do carry out cause-related marketing (Charity). We give food to the homeless. We sometimes send our people to visit the old folk’s home. Positioning strategiesThe irobot has chosen two positioning strategies to follow. Product attributes Cleany offers several benefits to the user. first of all, this product is so unique. It works as a machine that helps to clean. With just a button, house works are now so much easier. Customers do not need to sweep and mop the floor. When the side of this product touches any hard surfaces, it will automatically change direction. Away from competitors Our product is made away from the competitors. Normally vacuum cleaner works manually where someone has to hold it and move it to places that need to be cleaned.Normally, someone has to scrub the floor using brush. With the existence of this product, customers do not have to worry about cleaning the floor, the sofa, and the bed. 5. 0. MARKETING STRATEGIES 5. 1. Product 5. 1. 1. Product Features The robotic dirt eating machine (Cleany) looks like this. It is round and it has no sharp ends. 5. 1. 2. Product Benefits Convenience Cleany works as a vacuum cleaner as well as a scrubber. This product makes it very convenient for the customers as the customers do not have to v acuum or to mop the floor themselves. By just pressing a button, this product does it all for them.This product can be used on the floor, on the bed also also on the sofa. Customers that have busy schedule will really fall in love with this product. Cleanliness This product will ensures floor, beds and sofas to be clean, shiny and makes dirty stains to leave. When liquid are spilled on the floor, the dirt eating machine will help wipe it clean. When there are small unwanted particles that are sticked on the floor, this product will help to scrub it out. Safety When we produce this product, we make sure that it is not dangerous and it will not hurt people.That is why this product does not have any sharp ends. It is made round in shape so that it can be safely used. Therefore, customers that have children at home will be able to feel at ease to use our product. Environmental friendly This product is environmental friendly. It works on solar energy. In order to fully charge its battery , customers have to just put this machine under the sun for 30 minutes. This product helps customers to save electricity. Warranty If the dirt eating machine is spoilt within 2 years of purchase, irobot will provide a free machine to our customers.But so far, we have not come across any cases like this for other products irobot produces. 5. 1. 3. Product Labelling and Packaging Product packaging is the activities of designing and producing the container or wrapper for a product. Our product packaging will be based on: Product protection Our packaging concept is to mainly offer product protection. The product will be wrapped with polystyrene and be placed in thick brown recycled boxes to prevent any damages while product is sent to each stores and customers. We are using recycle boxes because we are focusing more on environmental concerns.Using methods Outside of the packaging, there will be instructions on how this product should be used. Customers can always read them first before starting to use this product to ensure they know exactly how this product works. 5. 1. 4. Product Quality Good performance Cleany performs very well and we often have good feedbacks from customers that have purchased some other products from our company. First of all, it works very quickly. Apart from that, it is easily used. Customers have to just press buttons and it will work on its own. Durable Cleany is an extremely durable product.It could last customers for years if taken care in proper way. This product is very hard and tough. This does not break or crack easily. Therefore, customers can feel calm using it. 5. 2. Price Price is the amount of money charged for a product or service. Price skimming We are going to use price skimming as our pricing strategies. This is to establish a quality brand image in the market. We are going to set higher price for this product to attract the least price sensitive market segments. From time to time, discounts will be given to our customers, probably about 15%-20% of the normal price.The reason why we do not use penetration pricing is because we do not want customers to have the perception that our product is a low quality product. Therefore, using price skimming, we have decided to set our product at RM539. Customers can either make their payment by cash or by credit card. Although there is a risk we are taking, as this product might not establish too much profit for the company in the beginning, but we believe as customers start using it, they will see all kinds of benefits the dirt eating machine provides and this good news will be spread by word-of-mouth.Also, by strong promotion and aggressive advertising, our products will be widely sold to the market. 5. 3. Place Distribution channel Most businesses use third parties or  intermediaries  to bring their products to market. irobot Company contains one intermediary. The suppliers will send their products to the retail store, and the retail store then sell the go ods to the final consumers. We do not have wholesale in between so that we could save cost so that the price of our products will not increase. Coverage The type of coverage that the irobot Company is using is the selective distribution characteristics.The dirt eating machine is a shopping good where it can be found in quite a number of outlets in Malaysia. Outlets that are chosen are all of the Jaya Jusco in Malaysia, 9 of the Giants in Malaysia and also 11 of the Tescos’ in Malaysia. Transport Lorries will be used in order for manufacturers to transport their products to all retail shops. And from retails stores to customers, we will post the products to their house using Post Laju. Location Irobot Companies are normally built at places where they know they are going to make profit. Stores that do not meet the requirements are closed down.Therefore, only the most profitable stores survive. 5. 4. Promotion Advertisings We have all kinds of advertising in the market such as T elevision ( Astro, TV8, NTV7 ), Magazines (CLEO, Autoworld Emzime, Chip Malaysia), Newspaper (The Star, Berita Harian, Sin Chew Daily), Radio (Hitz Fm, My FM, Mix Fm, light and easy FM) and also billboard in different places in Malaysia. The irobot company does not mind spending money on advertisement because we believe it’s an investment. We spend money to make more money. Once Cleany is able to create strong brand awareness, that’s when our money comes back.We have spent RM602, 000 through all many kinds of advertising to get our product known. Internet activities We have several internet activities. We have our own irobot website which is irobot. com. We have all the updates of our product in that website. Besides, we also have made a Facebook page that we place the price and our product updates there as well. We know that internet is a very efficient way to reach our customers. Events and sponsors Every year we will lay aside RM20, 000 for events and sponsors. Ever y year, in the month of July, we will carry out social events in colleges, children’s home, and old fox home.We also give out sponsor to companies that needed them. Exhibitions We will carry out exhibitions and our employees take down the names and the email address of people who come to the exhibition because we know that those people that come, they are interested in our product. We will email them about the updates of our products, when will we be launching new products, and also when will we have discounts for our products. To promote our company and also to make our products known to the market, we have spent a total of RM662, 000 in year 2011. 6. 0. IMPLEMENTION AND CONTROLTask| Description| Person in charge| Date to complete| 1. | Meeting on how marketing programme will be carry out. | All marketing department staffs| 20/11/2011| 2. | Advertise the new product on television during peak time on Astro, TV8 and NTV7. | Peter| 21/1012011| 3. | Advertise the dirt eating mac hine (Cleany) on The Star, Berita Harian and Sin Chew Daily newspaper for 2 days per week, which are Friday, Saturday and Sunday. | Derek| 21/10/2011| 4. | Advertise new product on Hit, My, Miz and light and easy FM Radio daily. | Isabella| 23/11/2011| 5. | Advertise on magazines. Paul| 24/11/2011| 6. | Carry out event. | Lucy & Michael| 27/11/2011| 7. | Give out sponsor. | Krystle| 12/12/2011| Irobot Company Marketing Programme irobot Company Budget Activity| Budget (RM)| 1. Advertising CampaignTelevision ( Astro, TV8, NTV7 ) Magazines Newspaper (The Star, Berita Harian, Sin Chew Daily)Radio (Hitz Fm, My FM, Mix Fm, light and easy FM) Billboard | RM 550,000RM 8,000RM 35,000RM 7,000RM 2,000| Public Relation – Events and sponsorship| RM 20,000| Sales Promotion (Discounts, vouchers, rebates, free gifts)| RM 40,000| Total| RM 662,000| 7. 0.CONCLUSION In order to successfully sell our products in the market, marketing plan has to be carried out. Company has to plan and discuss in advance about what they want to achieve, whether is it possible to achieve, how are they going to achieve it, and by when are they going to achieve it. Marketing plan is one of the most important tools that a company can use to be successful in the market. The irobot uses concentrated targeting strategy where we go after a large share of a few submarkets. We are targeting the busy working people and also the uppler class families.We believe that Cleany will make it to the market and will bring brand awareness of the company, will product profit for the company and will increase company sales. 8. 0. REFERENCES 1. irobot corporation (irbt) 7 November 2011. Irobot corperation profit margin Available at URL: http://ycharts. com/companies/IRBT/profit_margin [Accessed 5 November 2011] 2. irobot corporation 2011. Company milestone Available at URL: http://www. irobot. com. my/company-milestones. html [accesed 7 November 2011] 3. Jim Riley September 2009. Distribution – introduction Available at URL: http://tutor2u. net/business/marketing/distribution_introduction. asp [Accessed 5 November 2011] 4. Malaysia Monetory fund 2011, Malaysia inflation rate Adopted from URL : http://www. indexmundi. com/malaysia/inflation_rate_(consumer_prices). html [Accessed 15 November 2011] APPENDIX Through this report, I have learnt several things. I have learned that every single company has factors that will either positively or negatively affect the company such as political, economic, social and technological, environmental and legal factors.As a company, we have to always take notes of these factors as it can sometimes be an opportunity to the company or a threat to the company. This report helps me open my eyes to the SWOT analysis that every company has to know of. As a company, we have to know what are our strengths and weaknesses are, the opportunities around us, also the threats that might bring harm to the company. Once we get to know our strengths, we can be better in what we are good at. For example, the location of our business is good. In future, when we were to open another branch in the market, we would think and make good decisions on better locations.Once we get to know our weaknesses, we can always find ways to improve and to be better in areas that we are weak in. For example, our company is lack of marketing expertise. Then, our company should send our employees for marketing training. When we know what our opportunities are we have to grab hold of it and not let it go. For example, the availability of the internet nowadays, if we are able to make use of it, creating a company’s website or allowing customers to buy products online, then it will help generate profit for the company, at the same time, it helps create stronger brand awareness.As for threats, when we know exactly what the threats that we face are, we can avoid it. For example, the price of raw material in a country increases. We can turn the threats into opportuniti es by purchasing raw materials from countries that are selling them at a cheaper price for example, China. Besides that, i have learned so much more about target marketing and positioning as I look into details every single part of it. Target marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. Positioning is how you ifferentiate your product or service from that of your competitors. Positioning helps establish your product's or service's identity within the eyes of the customers. Without the knowledge of targeting and positioning, marketer cannot market their product in the market well. It will bring bad effects to the company. Company will not be able to understand the market. They will not know which segments are measurable, accessible, substantial, differentiable and also actionable. Moreover, they will not know which market segment to target in order to get most of the customers.Without knowing how to pos ition their product, they will lose their place in the market sooner or later. They will lose out in the market. This is because other marketers know what targeting and positioning are and have applied it to their product and company. To have an effective and efficient marketing plan, we have to make marketing strategies that are good. We have to be good and try as much as we could to be different in the 4P’s that are product, price, place and promotion. This is because, when the 4P’s are not good enough, customers will not be attracted to us.Instead, they will turn to our competitors. We have to be different and unique in our products features, we have to make our products provide benefits to our customers, the packaging and the labelling of our products should be interesting to be able to attract our customers over from our competitors, and that the quality of our product should be good so that customers will think that our product is worth the price. Apart from just the product features, the price of the product is another main thing that we should consider. Imagine wanting to buy something that you like, but it’s extremely expensive.You would think of other alternatives rather than really purchasing that particular product. The third P Is the place of the company that sells the product. It should be located at places that have potential customers. Also, the types of intermediaries used. We can choose between one, two, three or four depending of the types of products that we are selling and how many intermediaries that we want to have. As for promotion, we can have various kinds of promotion in order to attract customers to us. We can sometimes give out discount and promotions in ways of vouchers, and free gifts to our customers.This is actually for short term sales. We can also carry out events, charity works, give out sponsors. In order to finish this report, I have read through each and every page of my lecturer’s note so that I would not miss any important thing out. I realized I have learn so much more about marketing plan compared to before. Previously, I had no idea that political, economic, social and technological factor can affect a company. Now I know that all these factors are important for a company to take note of, so that they could avoid harmful factors. Previously, I did not know that being different in the market is so important.Now I know, in order to win customers away from our competitors, we have to stand out in the market. I am really grateful and thankful to my lecturer of her lecturer that she has always wrote extra notes on the whiteboard to make sure we understand what she’s teaching and that she had taught us well. When I’m studying the other marketing modules, I have noticed that what my lecturer teaches me, I have heard of it before, I have studied a bit of it before. I realized that it helped me get better understand of my other marketing modules as well because they are almost about the same.

Black Boy Essay Research Paper 3 Black

Black Boy Essay, Research Paper 3. Black Boy, Richard Wright Black Boy, is both an indictment of American racism and a narration of the creative person # 8217 ; s development. As a kid turning up in the Jim Crow South, Richard faced changeless force per unit area to subject to white authorization. However, even from an early age, Richard had a ferocious spirit of rebellion. Had he lacked the resiliency to be different despite the force per unit area to conform to societal outlooks, he would likely neer have become an internationally celebrated author. The full system of institutional racism was designed to forestall the American black # 8217 ; s development of aspirations beyond humble labour. Racist Whites were highly hostile to black literacy and even more so to black Americans who wanted to do composing a calling. However, Richard did non merely face resistance to his dreams from racialist Whites. In many ways, his ain household and the black community ferociously opposed his aspirations. His grandma, a rigorous, illiterate Seventh Day Adventist, considered reading and composing about anything other than God iniquitous. Richard # 8217 ; s equals considered him silly and unrealistic and possibly unsafe. Throughout his childhood, Richard suffered force at the custodies of his household for make bolding to arise against his assigned function of low silence. In Black Boy, he frequently charges the black community with perpetuating the docket of white racism. Throughout his childhood and maturity, Richard reacted with acrimonious disdain toward what he saw as the entry of other black people to white authorization. Wright has frequently been criticized for neglecting to admit or appreciate the profusion of the American black community. However, his personal experiences clearly affected his relationship with it. Merely as he suffered maltreatment and ill will from his ain household, so did he have small comfort from the larger black community. Wright invariably clashed with what he saw as Black American entry, and, for personal grounds, clashed with all spiritual bigotry. The black community reacted to his rebellion in sort, and Richard suffered intense isolation and solitariness during the formative old ages of his life. He did non understand until subsequently that his household and the black community discouraged his rebellion because matter-of-fact entry to the outlooks of racialist Whites was a agency to guarantee the corporate endurance of the community. A rebellious act of one person non merely represented a menace to his or her life but besides to the lives of his or her household and the black community as a whole. This tenseness, between the demand to conform for endurance and the demand to arise in order to accomplish single and community dreams, is one that animated Wright’s life and his autobiography. In the book, Richard lays bare the paranoia and trouble of being a black adult male in America, even the purportedly non-racist America of the North. When he fled from the South to Chicago, Wright all of a sudden entered a new environment: The civilization was more tolerant, but lingering beneath was a latent racism. Richard found that the fright of uncertainness engendered by this racism, by the changeless subconscious cognition that blacks in America were 2nd category citizens, could drive many American inkinesss to subject to white authorization merely because it offered the security of cognizing what to anticipate. In the North, Richard could sit following to white adult male on public transit, and he could even impeach a white colleague of ptyalizing in the nutrient at a eating house where he worked. However, for a long piece, Richard did non cognize how to move. He, like many inkinesss, feared perpetrating an discourtesy that might take to the annulment of the meager rights the y had eventually achieved. Richard # 8217 ; s hunt for belonging finally brought him to Communism. But merely as Wright found deficient the dictates of the black community and of faith, he shortly came to happen the paranoia, fright, pettiness, and bigotry of the Communist party to be excessively much. He agreed with Communist political doctrine but non with its pattern. Wright # 8217 ; s hunt for ego, a subject that runs throughout his life of rebellion

The Evolution of IBM Case Study Example | Topics and Well Written Essays - 1000 words

The Evolution of IBM - Case Study Example The competencies thus shifted away from technical quality and towards knowledge, experience and personnel expertise (Carlson). The emphases was on focus, speed, customers, teamwork and execution. The company was centralized, global core processes were standardized, metrics were redesigned, and the focus was on the marketplace and the customer (Carlson). How would you describe Louis Gerstner’s implementation style of IBM’s competitive strategy in the early 1990s? The implementation style of IBM’s corporate strategy was focused upon streamlining the operation and cutting costs. IBM cut its workforce to a low of 220,000 employees in 1994, and used other cost reductions for the company. This was half of the competitive strategy. The other half was that Gerstner recognized that the company should continue to provide integrated solutions. The previous idea was that IBM would divide into separate companies that emphasized separate competencies. The idea was that IBM could bundle and customize solutions for customers, packaging hardware, software and services together in a customized bundle (Carlson). Because IBM was centered around an idea, as opposed to a certain technology, it was able to adapt to changing business climates that occur when new technologies arise, and the magazine The Economist states that companies who are rooted in a philosophy, not a product, are the companies who will be around in 100 years (â€Å"The Test of Time,â⠂¬  2011). ... Because IBM was centered around an idea, as opposed to a certain technology, it was able to adapt to changing business climates that occur when new technologies arise, and the magazine The Economist states that companies who are rooted in a philosophy, not a product, are the companies who will be around in 100 years (â€Å"The Test of Time,† 2011). The company also dropped low margin industries, such as personal printers and hard drives. Its focus was on high profit margin businesses, with a focus on becoming a technology integrator. It also acquired the management consulting and technology services arm of Pricewaterhouse Cooper, which was a boon for its services division (Carlson). What are the implications of the globally integrated enterprise model for marketing managers in the Australia and New Zealand subsidiary of IBM? The implications are that, even though the New Zealand and Australian marketing managers are working for a subsidiary of IBM, they will have to adhere to the corporate ethos of IBM. Moreover, they will be controlled by the centralized unit of IBM, and the products and services that they will be producing will be products and services which are approved by centralized management at IBM. The values, processes and shared services will be those of IBM. It appears that IBM has abandoned the strategy of having parents and children in the corporate sense, and more that each of the offices around the world are a part of IBM, and not independent. Discuss the elements of the marketing strategy that makes IBM successful in today’s global marketplace. One of the important elements of the marketing strategy is that IBM integrates production and value delivery worldwide, while depending upon state borders less

Critical thinking Essay Example | Topics and Well Written Essays - 500 words - 12

Critical thinking - Essay Example Public schools lack the same rigor that private schools display. Funding is important but that is not the only reason for public schools lagging behind. Some sort of competition with private schools can instill a spirit of enthusiasm and new vision in public schools. It is not correct to say that businesspeople do not do enough for society. Businesspeople not only produce wealth but also they give it back to the society. The Bill & Melinda Gates Foundation, and the Ford Foundation are the glaring examples in the American society of producing wealth and distributing them for the noble cause of education. These foundations work toward the improvement of the school education in poor locality. It is important to bring all nonprofit groups to scrutiny in terms of effectiveness and effectiveness must be measured in terms of students educational achievements. Public schools need to develop clear guidelines and measurement criteria of Students achievements and that is where private schools can help them a lot. This simply means public-private partnership and intensive exchange of ideas between them can improve the conditions of public schools. Adam Smith as the father of modern economics supported the creation of wealth through free-market mechanism (Smith). The large private education foundations are able to support the education system now because they have been able to create huge wealth in their line of business activities. They have created several educational institutions and centers of excellence across the US. Public schools must engage with them in improving their systems and processes so that their students are benefitted. Grants without accountability do not motivate public schools to improve on performance. Bench-mark measurements need to come from private schools and healthy competition with them on certain performance criteria must be encouraged. A school grading system can motivate them to perform better and rewards may be granted when they

The Fine Art of Complaining Assignment Example | Topics and Well Written Essays - 250 words

The Fine Art of Complaining - Assignment Example The reader feels that the author cares about the issues which confront the reader and is genuinely interested in providing solutions. Many of the tips given by Rego are so simple that one cannot help but wonder why one did not think of it earlier. This is the major strength of the essay. Rego gives practical pointers to solve everyday problems. These are difficulties almost every individual would have encountered. The ‘you’ could be anyone of us. The essay is very educative. Rego’s point that â€Å"Readers always notice a P.S.† is very insightful. The details about the Better Business Bureau and the existence of small-claims courts are particularly informative. Rego’s essay changes the reader’s perception about complaining. Complaining is not just about raising one’s voice. One becomes aware that it is a process which requires thought and will yield successful results if done in the correct way. What is the next step to be taken if Rego’s suggestions do not succeed in getting the compliant

Democracy Essay Example | Topics and Well Written Essays - 750 words

Democracy - Essay Example Lord Bryce states that democracy is â€Å"the form of government in which the ruling power is vested not in a particular class but in all the persons of a state†. Abraham Lincoln defined it as â€Å"democracy is the government of the people, by the people and for the people†. Carl Becker defined democracy as â€Å"a democratic form of government has always meant one in which the citizens, or a sufficient number of them to represent more or less effectively the common will, freely act from time to time, and according to established forms, to appoint or recall the magistrates and to enact or revoke the laws by which the community is governed† (Modern Democracy). Pre-Requisites of Democracy Democracy is a system, which is successful in a sound political system. Such an atmosphere can be created by enhancing the literacy rate, improved socialization, active involvement of citizens in national politics, replacement of sentimental and violent politics with rational thi nking and pacific means, entrance of acceptance and tolerance in political life, and superiority of the national interests. Democracy may flourish only if everyone is given opportunity to participate in political activities and exercise of state powers on basis of merit and ability. However, several professional politicians are creating monopoly in politics due to political ignorance and lack of awareness. Political parties and democracy are nothing without each other. About all states in the world have political parties and representative groups to strengthen the democratic form of government. Democracy develops through unionism, associations, interest groups, and pressure groups. They communicate national problems to people and opinions of the people are made. Democracy is such a political system, which ensures right of opposition and criticism to put government on the right track. While exercising its powers, government may ignore the charter and abuse powers. A strong opposition is therefore necessary to keep government within its limits. Media is often considered as the backbone of democratic system. It serves as a bridge between government and the people. The role of media in the development of democracy is essential, therefore its independence must be ensured. Furthermore, development of democracy requires that regionalism and sectarianism must be discouraged and even to be rooted-out. These things divert attention of government from welfare and development activities. As rulers are representatives, they are responsible before people. Accountability to check government acts results in increased life and quality of democratic systems. Judiciary in this regard is a type of check valve in the system. It must be independent and effective to preserve the rights of the community. Characteristic Conditions of Democracy In democratic states, all people, irrespective of any discrimination, are citizens. According to the traditional concepts, as Aristotle says, à ¢â‚¬Å"all persons of a state are not citizens as slaves†. It is democracy, which gave equal rights and opportunities even to both sexes and all inhabitants. In this form of government, no one is allowed to rule forever but government changes according to changing conditions. Periodical elections are scheduled to change governments peacefully and through constitutional means. Government is responsible before parliament in parliamentary form of government and representatives are responsible before the electorates. In this political system, representatives have desire for re-election that compels parliamentarians to respect people suggestions. Democratic system ensures that all decisions are made on majority basis and state administration is run according to the will of the majority.

Based on 3 questions Essay Example | Topics and Well Written Essays - 2750 words

Based on 3 questions - Essay Example When discharge by frustration, there would be no secondary obligations, but there would be a need for restitution under the law. Other than discharge of the contract by performance, breach and frustration, the contract could also be discharged by agreement, wherein both the parties would agree to put an end to the contract and have a new contract in place to overcome the shortcomings of the earlier contract (Wallis 2008). Discharge by frustration is a process by which the contract is ended by demonstrating frustration. These include certain limited circumstances wherein courts would have deemed that further performance of the contract would be impossible. Usually at the time of discussion and entry of either party into the contract, the factors or causes of frustration should not be known to either party and due to the fault of neither party the event has been caused such that further performance of the contract would be deemed impossible. At first, the doctrine of frustration arose in the case Taylor v Caldwell (1863) 3 B & S 826 where Blackburn J used the [presence of unforeseen circumstances that suddenly arose and rendered further performance of the contract as impossible and due to no fault of either party. In the case, Taylor hired Caldwell for the performance of concert events for 4 days at Pounds 100. The contract was created but due to a fire at the hall of the event, the entire event could not be performed. The plaintiff suffered huge losses due to non-performance of the event. However, there was no provision within the contract that provided a resolution in case of such events. The plaintiff sued the defendant, and the defendant said that due to the non-presence of the hall the event could not be performed (Wallis 2008). The Hon’ble Judge Blackburn found that within the contract there was an implied term which meant that both parties would be excused in case the contract becomes impossible to perform due to no fault of either party that enter into the contract. These circumstances may be unforeseen due to no fault of either party, and even if one party has a doubt that such an event could occur, then the onus would be put on that party (Szantyr 2011). There may be four conditions for discharge of contract by frustration to be satisfied. It may occur as an unforeseen event, it should not be known to either party, it should make performance of the contract impossible and it should create a radically different situation from what was described in the earlier contract. Besides, there are 2 alternative tests for frustration including implied theory test and radical change test. The implied theory test was what was used in Taylor vs. Caldwell, whereas the radical change test was developed in the case Davis Contractors v Fareham UDC [1956] AC 696 (Wallis 2008). Discharge of contract by breach may include defective performance as well as non-performance and would be included either as a condition, warranty or innominate. In orde r to treat such breach as primary and to repudiate the contract, the opposing party should have breached the conditions and not the warranties. In case the warranties are breached, then the contracted cannot be discharged but since the secondary obligations are not fulfilled, damages can be sought (Law Teacher 2012). Unlike discharge by frustration, an anticipatory breach may arise when one party feels that the performance of the contract would be in doubt and have expressed their willingness to discharge the contract. The opposing

Design Awareness homework 2 Assignment Example | Topics and Well Written Essays - 750 words

Design Awareness homework 2 - Assignment Example Several design elements have been applied in the design of Swiss International Air sign. Against the red colored background are the white name tag â€Å"Swiss† and a Plus sign at the bottom right corner. Strong red color has been used to enhance the readability of the elements of focus which are the name Swiss and the plus sign. Essentially, the designer sought to make the name Swiss dominant for the sake of identification of Swiss airline even at a distant. Maslow’s hierarchy has also been applied in this symbol. According to Maslow, a sign should first satisfy the basic purpose before progressing to other secondary needs. In this case, the main target was to identify the Swiss airline. Therefore, this explains why the â€Å"Swiss† name tag had to come before the plus sign which symbolically identifies, though not explicitly, that it is a plane. In addition, communication model has been applied in this sign. The â€Å"plus† sign is not just a decoration b ut further exemplifies the motto of the airline that their â€Å"sign is a promise†. Also, the plus sign symbolically communicates that it is an aero plane with front end, rear end and two wings. A tool is an object or a collection of objects that are used to perform a given task or rather for a particular vocation. They are normally designed in such a way that they enhance the ease and effectiveness at which the work in context is performed. The object in this case are kitchen cutlery used to peel off the outer coat of fruits such as oranges. Special emphasis has been laid on the handling of the equipment to reduce the efforts and risks involved in peeling off oranges. Unlike the handle of ordinary kitchen knives/equipment, the handles of these tools are threaded to increased firm or tight grip while performing the task at hand. The design element that has been exemplified in the grips of these kitchen cutlery is the shape. For example, at the point of the handle where the thumb and index finger grip